For any business, great or small, happy customers are the key to a growing and well established company. Sometimes it can be easy to get caught up in the inner workings of your company and overlook customer satisfaction when you have so many different reports and specifics to go through. Especially when things start to pile up like this, it’s important to step back and reflect on one of the most important ways to ensure business stays strong – maintaining a meaningful relationship with your customers. Just like in any relationship, there are simple things you can do to easily let your customers know you care about them.
Keep these tips in mind to strengthen your relationship with your customers:
- Prioritize your customers’ emails. You know how frustrating it is when you send out an email to a colleague or business and it takes them forever to reply. Don’t do the same to your customers. Make sure you have a pair (or multiple pairs) of eyes monitoring email addresses that your customers reach out to frequently. Fast replies can make the difference between keeping and losing a customer. Also be sure that your emails are penned with a friendly and helpful, yet professional, tone to go the extra mile and let your customers know you care about them and their business.
- Encourage feedback from your customers. Your business can only expand if you’re offering a product that your customers want. Ask your customers for feedback often. Whether it’s part of your email signature, on your website, or on your Facebook profile – make sure your customers know you value their opinions. Ask what your customers like and dislike about your company so you can continue building one that people will enjoy doing business with.
- Reward your loyalists. Loyal customers will be more likely to stick with your business and recommend you to their friends when they receive special treatment for their long term business. At any rate, these customers have been with you through the highs and lows and it will go a long way when you offer them discounts for their loyalty every now and then.
- Make sure you’re answering your phone. When customers call you, make sure their questions and concerns are heard. If you miss some calls, return them in a timely fashion. YouMail Business can help you make sure you’re answering and returning more of your customers’ calls. Personalize your customers’ caller experience with our voicemail greeting that addresses them by name. With more ways to access your voicemails, you’ll be able to view and return missed calls and voicemails easier – check voicemails from your YouMail app, email, and online YouMail account. Make sure you’re prioritizing your customers’ calls by using Live Connect to transfer your missed calls to an assistant and take care of callers faster.
There are tons of tips and tricks you can try to let your customers know you value their service and feedback, but remember to genuinely put your customers first in your business. The next time you get swamped with meetings and reports, make sure your customers aren’t losing your attention. Take your customers’ experiences to heart and it’ll easily set your company apart from the rest.