We expect shiny hair, blue skies, 10-day escrows, Oscar-winning movies on our smartphones and lattes embellished with tulips, hearts or rosettas. Welcome to the new world order of 24/7 great expectations. Whether it’s the fault of extraordinary gains in technology and customer service, as consumers, we’ve come to expect great things. Blame it on the growing millennial generation’s one click mindset, but instant gratification is shaping the customer engagement experience. Given the consumer’s mighty requirements, small business owners and entrepreneurs must move quickly to deliver on those expectations or risk losing precious business to competitors that do.
So what kinds of things can small business owners, entrepreneurs and solopreneurs do to help meet and exceed those rising customer needs and wants?
- Go Social
Social media is a great way to promote your business. But the bigger value to social media for business isn’t in the talking, it’s in the listening. After all, there is no better way than social to collect real-time input and suggestions, both through social monitoring and engaging followers.
- Quality First, Speed Second
We all like our issues to be resolved efficiently when contacting a company, but what makes us use them again and again? There is only one answer. The quality of the service! (Selfishly, we do think that using YouMail’s virtual receptionist can help. It provides great customer care – customers know that they’ll get an immediate response.)
- More Personalization
Knowing that so many business and personal interactions can be anonymous, it’s a safe bet that customers want very personalized experiences. For example, for millennial consumers, personal data is a small price to pay in exchange for personalized in-store or online shopping experiences, or for product recommendations that match their needs. Again, this is where YouMail Business can help. YouMail Business greets, answers and responds differently to every call – based on who is calling, so your callers get a personalized calling experience and memorable interaction every time.