It’s always felt like robocalls call everybody all the time, but it wasn’t until June of 2015 that YouMail released the Robocall Index to track and publish data on them. Now, our Robocall Index has become the authoritative source for robocall data, getting cited frequently in places such as in The Wall Street Journal, The LA Times, CBS, NBC, Gizmodo, and Consumer Affairs. (And yes, we’re very proud of this!)
What we love to see even more however, is when others use our data and when we learn more from that collaboration. Clutch author Riley Panko did just this in her latest articles. In her articles, “The Impact of Robocalls on Business Phone Communication,” and “26% of People Say They Can’t Immediately Distinguish Robocalls From Real Calls…” Panko used our Robocall Index data and Clutch’s own survey.
Clutch found that “More than half of people (52%) receive at least one robocall per day” which matches our data that shows 145 million robocalls are made each day. Panko asserts that
“robocalls [are eroding] people’s trust in all phone calls, not just fraudulent ones.”
We’re seeing that nearly half of all robocalls are scams or illegal telemarketing, so it makes sense that now people would be wary of all calls.
Furthermore, Clutch’s survey shows that a shocking “1 in 4 people (26%) say they can’t distinguish between a robocall and a real human.” This statistic reveals just how quickly robocall technology is advancing. Now, the distrust caused by robocalls has led to a negative impact on legitimate business’ phone-based customer communication.
This impact is verified by Clutch’s survey, showing “80% of people are uncomfortable sharing private information […] to any phone number” and customers prefer “to be contacted be contacted by email (40%)” rather than phone.
YouMail CEO Alex Quilici summarizes the robocall impact in Planko’s article as the following:
“What’s unfortunately happened is that this robocall epidemic is putting the phone call into a death spiral.”
Consequently, businesses today have to be creative in their customer communication. Instead of pre-recorded messages, businesses should use live agents to speak to their customers, or preface a call with an email or text, so customers know your call is legitimate and that it’s safe to pick up. A solution for consumers is to get a free call blocking app like YouMail so the scam and illegal robocalls are automatically weeded out for you.
Luckily, as robocall technology progresses, so will technology to block them.
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