Where did my food come from? It’s kind of new and trendy for people to demand to know the provenance of the foods they consume. Was it responsibly raised, organically grown, and locally sourced? Once upon a time, we all knew the intimate details of where our food came from because we grew or caught it ourselves. Think about it — people only started hitting the local Red Robin half a century ago. It’s only been about 100 years since food chains started popping up. The point of food chains is to establish a brand reputation so trusted that anytime we see a McDonalds, we assume a certain amount of quality and believe that its food comes from acceptable sources. Joke as we may about the quality of fast food, the reason most of these chains never go out of business is that when push comes to shove, people will eat the cheap, fast option that meets their minimum requirements for quality. When you stop to think about it, that’s a pretty powerful concept.

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Now think about the calls you receive on your phone every day. We have a few favorite callers that we will answer with no hesitation: our spouse, our kids, Mom, and Dad. Then there are people outside our inner circle whose calls we will answer if the mood is right. If it’s pushy Uncle Morty with another one of his hairbrained conspiracy theories, we might let that one go to voicemail.

And then there are the total mystery callers. These are the phones numbers you don’t recognize, that have an unusual caller ID attached to them or that show up as the dreaded “Unknown.” Many people don’t answer these calls at all. If that’s your approach, we don’t blame you. But not answering is an easy response in a perfect world. If you’re not expecting any calls, what’s the harm in letting them go to voicemail?

But what if you are expecting a call? Perhaps you’re one of the 6.3 million people without a job right now. Maybe you’ve sent your resume to every job listing online, and you’d like to think someone will call you back. In this remote-friendly world, legitimate calls are more likely to come from unfamiliar area codes. Perhaps you’re worried about a potential mistake you made on your taxes last year. Maybe it wouldn’t surprise you if the IRS came calling. Or maybe someone in your family is in poor health, and you’re concerned you might get an emergency call at any moment. If you’re in any one of these situations, can you really afford to let a strange call go to voicemail?

Every moment may count.

How Can You Tell What Calls Are Legitimate or Spam?

Accurate caller ID is a must. You may not realize it, but your current wireless carrier’s caller ID may not be as accurate as you assume. Carriers and FCC have taken steps to improve this, but there is an easy, fast solution you can use right now. YouMail has answered well over 10 billion calls to protect over 350 million phone numbers. Of those 10 billion, we’ve stopped over a billion robocalls. In December 2021, 3.6 billion calls were placed nationwide, 32 percent of which were categorized as scams (approximately 1.2 billion calls) and 25 percent of which were categorized as telemarketing (about 900 million calls). That comes out to around 2.1 billion unwanted calls total (more than half of all calls total) in just one month — a “down” month for robocalls, believe it or not.

In other words, YouMail sees a whole lot of spam traffic. We see trends in concerning phone numbers, spam types, and hard-hit regions. What separates us from your carrier is what we do with this data. Our database powers our caller ID to be far more accurate and helpful in identifying incoming call spam than any half-hearted attempts your carrier makes. Our robocall blocker then acts on the data to block out vicious attacks as well as prevent future ones.

And these services are absolutely free.

Need to start sorting spam calls from what you actually want to receive? Get started with YouMail app right away, available on both Apple and Android. And if you want to see how good YouMail is at knowing whether a phone number is misbehaving, take any number that’s called you and plug it into YouMail’s reverse phone lookup.

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